Starting out as an online entrepreneur can be daunting. There are so many things you have to set-up before you can think about being successfull. Setting up social media accounts and getting people to follow and engage with your content is hard work and it takes time before you see any results. You might be tempted to buy followers for your Facebook and Instagram accounts to make it look like your brand is doing well. We discuss 3 Reasons Why Buying Followers is a Bad Idea why you should not employ such tactics.
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1# It Can Hurt Your Credibility – Reasons Why Buying Followers is a Bad Idea
The truth is that is only looks good to you. It’s your ego that loves it. Paying a lot of money for fake followers not only wastes your hard earned cash but it doesn’t really impress your audience. People can tell if it’s real or fake. If you have thousands of followers but few likes or comments it’s a tell tale sign your followers are fake. It can hurt your credibility. If you are willing to lie about your followers what else are you lying about?
2# It’s Not Helping Your Business
Instead of spending time making your business look more successful than it is you should concentrate on buidling it up and making it work. Once you start getting traction with your content your followers will come. It’s better to have a small readership who loyally follow you and your advice than a huge fake following. Your goal is to get people to trust and buy from you. A small following can easily do that while a fake following will of course not buy from you. People will not follow you based on how huge your follwing is, they will follow you becuse they like your content.
3# Low Engagement
With a fake following you will have low engagement on your posts. Your real followers can easily pick up on this and they may even unfollow you. I know that if I realize I’m following a fake account I will unfollow the first chance I get. With low engagement your post won’t go anywhere organically. No one will share it making your post have very little impact.
What Can You Do to Fast Track Your Follwoing?
Fortunatley there are ways you can fast track your following if you are willing to spend some money.
- Facebook – Set up targeted adverts with Facebook Ads, for page likes, to reach an audeince that will be interested in your Facebook page. Set a small to moderate budget and run your ad continously for a few months. Your page will quickly get likes and followers with the right kind of audience that can eventually become your customer. These followers are real people are are more likely to comment and share your posts.
- Insagram – We suggest using Tailwind. You can try it for free! Tailwind helps you post at the right times with the best hashtag. If you follow their suggestions your organic following will grow very quickly. Because your followers are liking and following you based on your hashtags you are building an audience that is interested in your account as opposed to fake followers. Tailwind’s free account allows you to post up to 30 free instagram posts with optomized time slots and hashtags. You are guaranteed more followers with these 30 free posts.
When building a brand from scratch it can be tempting to take short cuts. Dont do this with your followers, it might not seem like a big deal now but down the road this could hurt your brand. Put in the hard work and know that your reward is just around the corner.