Starting your blogging business can be daunting. In the beginning, it seems impossible to grow really big with 50 000 + visitors coming to your blog. Growing with an email list will help you get there faster. Your next question is probably, How to Grow with an Email List.
Don’t listen to people saying that you should get traffic first before you start your email list. Your traffic and client base is interconnected with your list and your list can help you grow your business quicker. Start with your email list right in the beginning. Let’s see why and how this works.
Disclaimer: Our posts do contain affiliate links. We earn a small commission if you do decide to purchase something through our links. This supports our caffeine habit at no extra charge to you. It’s a win-win really.
Building a Relationship of Trust With Your Readers
It’s a great feeling when someone signs up to your email list and receives something you are giving away for free. In reality, this reader thinks that your giveaway is worth exchanging his/her email and you should take this seriously. Your next task is to WOW! the socks off your new subscriber so that you can keep their attention.
So how exactly do you do this? It’s during this time that you start to build a relationship of trust with your reader. You want to solve a problem they have. This free information you provide to them through your email makes them like and trust you.
Your emails should be authentic because people aren’t stupid and they can smell fake a mile away. Address them by their first name, share personal information about yourself or ask them direct questions. Make your emails sound personal as if you are talking to a friend.
How to Grow with an Email List – An email list will help you create a community of readers who will buy your products, become regular readers of your blog or click on your affiliate links. These are the guys that stick around for the long run.
How to Grow with an Email List, Email Lists Help Grow Your Traffic
Your goal from the get-go (when you publish your first blog) should be to start a relationship with your readers. Your email list allows you the opportunity to email your readers and tell them what you’ve published on your blog recently or what’s coming up. Make it sound exciting so that they can click through to your blog immediately. Don’t forget to link back to your blog posts in your email. If your content is interesting your reader will become used to your emails and look forward to checking out your new content making them a return reader. Might might even refer their friends to your blog. Put social share buttons in your email so that your reader can share your content. Over time you will gain new followers and it will eventually snowball.
Make Money From Your Email List
Your email list is going to take some extra work because your readers are extra special. Include freebies that no one else gets and give them exclusive information not found on your blog. Think exclusive offers or services or a more personal look into your life.
If you are in the habit of giving your readers a ton of free value they will value you. This means that when you launch a course, product or service they are more likely to buy from you. They trust you and they know that if they spend money with you they will not be disappointed.
Your biggest asset your blog will ever have is your email list. Why? These are the people more likely to buy from you because they know and trust you. The random reader who lands on your blog doesn’t know how awesome you are yet and therefore they won’t easily spend money on your site. So treat your email list real special.
Let your Email List Tell You Who your Ideal Audience is
By learning who is reading your blog you can tailor your content to fit their needs. Have a look at what emails gets the most clicks, this is a good indicator of what your readers like more.
Another great way to find out what your audience likes is by sending out a survey. Your survey should be short and sweet and to the point. Your survey can give you vital information about your blog. Ask them what they want to see you write about more? Or what type of product or course they would find useful.
Use Your List for Affiliate Marketing
Once you’ve established trust with your subscriber’s you can start using affiliate links in your emails. The affiliate products or services you are promoting should always be something you trust. Because your loyal email readers trust you they are more likely to buy from you. This is an excellent way to grow and monetize your email list. However, don’t be sneaky, always put in a disclaimer that it is an affiliate link.
Don’t bash your readers with affiliate links in your first email. First, introduce yourself in the first email and tell them why they should read your emails. You build trust and a relationship with them by giving them awesome information that will genuinely help them. After a few emails will you can put in affiliate links that you think will either solve a problem they have or will be helpful. .
Start Your Email List and Grow Your Business
So as you can see that starting your email list early on is very important in growing your blogging business. If you haven’t started your email list yet we suggest using Convertkit.
Convertkit was actually created with bloggers in mind. Their interface is pretty awesome and very easy to use. They have a ton of cool features like integration with WordPress and Shopify. Their forms are easy to embed and their reporting will keep track of your growth helping you make better business decisions. You can easily test them by signing up for a free 14-day trial.