How to Search for Keywords for SEO to Rank Organically? The key to appearing on the first page of search engines organically and gaining massive free traffic is by using the right keywords in your content. By using the right keyword you are employing good SEO tactics helping you rank better. It’s a simple trick many bloggers employ to get their content ranked at the top of Google, Bing and other search engines. You may ask, How to Search for Keywords for SEO. The simple answer is to use a Keyword Research Tool.
So today I’m going to show how I find my golden nugget keywords that totally explode my blog traffic.
Before we begin you may wonder, what is keyword research and how does it help me?
Disclaimer: Our blog articles do contain affiliate links. We write about what we love and what works for us. If you decide to buy something through our links then we earn a small commission. This helps us pay for our caffeine addiction at no extra cost to you, it’s a win-win really.
What is Keyword Research?
As a blogger keyword research should be one of the most important things you do. It should form part of your blog traffic strategy if you trying to rank organically.
Keyword research is finding those keyword terms, also called Long Tail Keywords, thousands of people in your niche are searching for every month. You are looking for these keywords so that you can create quality content around them for the sole purpose of driving people to your blog. Keyword research is trying to find the golden ticket like in Charlie and the Chocolate factory and the reward is free traffic!
What am I Looking For?
When researching long tail keywords you are looking for highly searched keywords with low competition. This means that many people in your niche are searching for a particular keyword or long tail keyword and very few people have created content around that keyword. If you can find one of these long tail keywords and create content around this ‘golden nugget’ you have a very good chance of being ranked on the first page. It’s not uncommon for bloggers to get between 5000 – 10000 visitors to a particular blog post simply because they ranked for a highly searched, low competition keyword. Let’s see how you can do the same.
Why Keyword Research is so Important
Spending time creating a 1500 word article on something no one is searching for is a colossal waste of time. There is nothing as demoting as people not reading your blog posts even if you’ve put it on Pinterest and you’re just not getting click-throughs. Keyword research is vital in determining what people in your niche are looking for. Doing keyword research properly allows you to see what your potential customer really wants; in turn, you can then craft content to solve their problem and make money in the process.
Also, remember that if you rank on the first page on google for a keyword you can gain evergreen traffic from just one post for many months. Trust me on this, don’t just create content for the sake of publishing something on your blog. It’s a huge waste of time. Rather put time and effort into finding keywords that will enhance your SEO and then sit back and reap the rewards.
How to Do Keyword Reseach in 2 Simple Steps
Jaaxy is specifically designed for affiliate marketers so you can be assured your results will be top notch. Its interface is user-friendly and you will love using it. As a starter account user you get 30 free searches, yeah!
Let’s see how to use it.
Step 1# Enter Your Niche Keyword
Type in your niche keyword. I’ve used ‘Budget Travel Tips’ for my example. Then click on find keywords. Within seconds I have a bunch of ideas I can work with. below is a screenshot of 5 of the 20 keywords or longtail keywords Jaaxy generates. To generate the KQI results you must click on the Get QSR.
Let me explain some of the metrics and criteria.
Avg: The average number of searches that the keyword receives per month.
Traffic: Visits to your website if you achieve first page rankings in the Search Engines.
QSR: Quotes Search Results: the number of competing websites ranked in Google for this exact keyword.
KQI: Keyword Quality Indication: green is great, yellow is OK and red is poor.
SEO: A score based on traffic and competition, the higher the score, the more likely you will rank for this keyword on the first page (scale of 1-100), higher = better
Once you understand how these metrics affect your keyword choice it becomes really easy to choose a winning keyword to gain yourself a number one spot on Googles ranking. Let me show you how to do it.
Step 2# Choose the right Keyword
Now the fun begins. You are hunting for a keyword that is going to gain you massive amounts of traffic for free. So take your time sifting through all the ideas and keywords to find your golden ticket.
So what exactly are you looking for? Let’s begin.
Firstly you want low competition, why make it difficult for yourself right? To find low competition you will take a closer look at your QRS numbers. Your QRS number tells you how many websites you are competing with to be ranked for that exact keyword. Don’t choose any keywords above 100 and the lower the number the better.
Another important tip, always ensure your keyword makes grammatical sense. It has to fit naturally into your content.
Next, you have to look for traffic generating keywords. If you find a low competition keyword but no one is searching it then it’s a waste of time. So your Traffic score is your next important metric to look at. To make it worth your while you will only look at keywords with a Traffic score of 40 and up.
Your KQI should always be green and your SEO should be as close to 100 as possible, anything from 80 or up is fine.
A Quick Recap: What to Look For
QRS – Don’t choose anything above 100, the lower the better.
Traffic – 40 and above.
KQI – green
SEO – Between 80 – 100
Above is a GOOD example: traffic = 40, QSR = 37, KQI = Great and SEO = 94
Above is a BAD example: Traffic = 4609, QSR = 184, KQI = Normal and SEO = 71
Building a blog into a sustainable business for the long run is going to take time and effort. By using a Keyword Research Tool to create quality content around low competition keywords is only going to pay off once Google and other search engines have crawled your blog and ranked your content. This could take up to three months! This is not necessarily a bad thing because if you consistently use this strategy to rank your content you will be building evergreen content that will rank for years. By using a good Keyword Research Tool you will save yourself hours of work and you will know that your research is accurate.