How to build an Online business

How to Search for Keywords for SEO to Rank Organically

How to Search for Keywords for SEO to Rank Organically?  The key to appearing on the first page of search engines organically and gaining massive free traffic is by using the right keywords in your content.  By using the right keyword you are employing good SEO tactics helping you rank better.  It’s a simple trick many bloggers employ to get their content ranked at the top of Google, Bing and other search engines.  You may ask, How to Search for Keywords for SEO.  The simple answer is to use a Keyword Research Tool.

So today I’m going to show how I find my golden nugget keywords that totally explode my blog traffic.

Before we begin you may wonder, what is keyword research and how does it help me?

How to Search for Keywords for SEO

Disclaimer: Our blog articles do contain affiliate links.  We write about what we love and what works for us.  If you decide to buy something through our links then we earn a small commission.  This helps us pay for our caffeine addiction at no extra cost to you,  it’s a win-win really. 

What is Keyword Research?

As a blogger keyword research should be one of the most important things you do.  It should form part of your blog traffic strategy if you trying to rank organically.

Keyword research is finding those keyword terms, also called Long Tail Keywords, thousands of people in your niche are searching for every month.  You are looking for these keywords so that you can create quality content around them for the sole purpose of driving people to your blog.  Keyword research is trying to find the golden ticket like in  Charlie and the Chocolate factory and the reward is free traffic!

What am I Looking For?

When researching long tail keywords you are looking for highly searched keywords with low competition.  This means that many people in your niche are searching for a particular keyword or long tail keyword and very few people have created content around that keyword.  If you can find one of these long tail keywords and create content around this ‘golden nugget’ you have a very good chance of being ranked on the first page.  It’s not uncommon for bloggers to get between 5000 – 10000 visitors to a particular blog post simply because they ranked for a highly searched, low competition keyword.  Let’s see how you can do the same.


Why Keyword Research is so Important

Spending time creating a 1500 word article on something no one is searching for is a colossal waste of time.  There is nothing as demoting as people not reading your blog posts even if you’ve put it on Pinterest and you’re just not getting click-throughs.  Keyword research is vital in determining what people in your niche are looking for.  Doing keyword research properly allows you to see what your potential customer really wants; in turn, you can then craft content to solve their problem and make money in the process.

Also, remember that if you rank on the first page on google for a keyword you can gain evergreen traffic from just one post for many months.  Trust me on this, don’t just create content for the sake of publishing something on your blog.  It’s a huge waste of time. Rather put time and effort into finding keywords that will enhance your SEO and then sit back and reap the rewards.

How to Do Keyword Reseach in  2 Simple Steps

I want to introduce you to a keyword planner called Jaaxy.  It’s a trusted tool we’ve been using for over three years now.  To follow along in our mini-tutorial grab a starter account with Jaaxy here. 

Jaaxy is specifically designed for affiliate marketers so you can be assured your results will be top notch.  Its interface is user-friendly and you will love using it.  As a starter account user you get 30 free searches, yeah!

Let’s see how to use it.

Step 1# Enter Your Niche Keyword

Type in your niche keyword. I’ve used ‘Budget Travel Tips’ for my example. Then click on find keywords.   Within seconds I have a bunch of ideas I can work with.  below is a screenshot of 5 of the 20 keywords or longtail keywords Jaaxy generates.  To generate the KQI results you must click on the Get QSR.

How to Search for Keywords for SEO


Let me explain some of the metrics and criteria.

Avg: The average number of searches that the keyword receives per month.

Traffic: Visits to your website if you achieve first page rankings in the Search Engines.

QSR: Quotes Search Results: the number of competing websites ranked in Google for this exact keyword.

KQI: Keyword Quality Indication: green is great, yellow is OK and red is poor.

SEO: A score based on traffic and competition, the higher the score, the more likely you will rank for this keyword on the first page (scale of 1-100), higher = better

Once you understand how these metrics affect your keyword choice it becomes really easy to choose a winning keyword to gain yourself a number one spot on Googles ranking.  Let me show you how to do it.

Step 2# Choose the right Keyword

Now the fun begins. You are hunting for a keyword that is going to gain you massive amounts of traffic for free.  So take your time sifting through all the ideas and keywords to find your golden ticket.

So what exactly are you looking for? Let’s begin.

Firstly you want low competition, why make it difficult for yourself right?  To find low competition you will take a closer look at your QRS numbers.  Your QRS number tells you how many websites you are competing with to be ranked for that exact keyword. Don’t choose any keywords above 100 and the lower the number the better.

Another important tip, always ensure your keyword makes grammatical sense.  It has to fit naturally into your content. 

Next, you have to look for traffic generating keywords.  If you find a low competition keyword but no one is searching it then it’s a waste of time.  So your Traffic score is your next important metric to look at. To make it worth your while you will only look at keywords with a Traffic score of 40 and up.

Your KQI should always be green and your SEO should be as close to 100 as possible, anything from 80 or up is fine.

A Quick Recap: What to Look For

QRS – Don’t choose anything above 100, the lower the better.

Traffic – 40 and above.

KQI – green

SEO – Between 80 – 100

Example 1

How to Search for Keywords for SEO

Above is a GOOD example: traffic = 40, QSR = 37, KQI = Great and SEO = 94

Example 2

Above is a BAD example: Traffic = 4609, QSR = 184, KQI = Normal and SEO = 71


Final Words

Building a blog into a sustainable business for the long run is going to take time and effort.  By using a Keyword Research Tool to create quality content around low competition keywords is only going to pay off once Google and other search engines have crawled your blog and ranked your content.  This could take up to three months!  This is not necessarily a bad thing because if you consistently use this strategy to rank your content you will be building evergreen content that will rank for years.  By using a good Keyword Research Tool you will save yourself hours of work and you will know that your research is accurate.


==> Grab Your  30 Free Searches With Jaaxy 

Happy Blogging Everyone!


Celeste is a co-founder of Feral Africa along with her husband, Keith. Their love for travel has led them to create a Digital Nomad lifestyle. She is passionate about helping others create a similar lifestyle. She also loves travel photography and surfing. She believes that the best thing about being a Digital Nomad is that you can live anywhere in the world.


  • delroaustria

    As a newbie in blogging, I really find this article helpful and informative.

    I realized that I waste most of my time in publishing articles that are not search by most internet users. I think I need to learn the art of using Jaxxy to find the low competition keyword.

    I feel now more confident and excited to apply what I learn today in the next post on my website.

    This really makes my day happy. Thanks!

  • Tiffany Domena

    Hello Keith and Celeste! 

    I completely agree with you when you said writing without using keywords is a “colossal waste of time” because I tried it. I blogged for nearly two years before learning about keyword research.  I accidentally got some rankings, but not nearly what I could have gotten if I was more informed about the process of blogging for search engine rankings. Great post. I love Jaaxy as you do!  It’s drastically helped me to strategically plan out the content on my site, so I recommend it to others also. 

    • Keith Engelbrecht

      Hey Tiffany
      So glad to hear another Jaaxy success story. A strategic keyword search is far more beneficial than just guessing.

  • Tiffany Domena

    I came back by to ask a question…

    I’ve used Jaaxy Lite, but I’ve heard others who use Jaaxy pro to get even more insight. Have you tried this? I’ve heard they track their ranking, then if they’re close to the first page or position 1, they will use the search analysis feature to see how they can outrank their competitors. What are your thoughts on this?

    • Celeste

      Hi Tiffany, 

      Yes, I do use Jaaxy pro and it’s worth the extra money in my opinion.  The lite version has fantastic features but with the pro version you can dig much deeper and so it in a shorter amount of time allowing you to spend more time creating quality content . It’s worth outranking your competitors if you think about all the free traffic coming your way. 

  • Loes

    Thanks you Celeste, I vote for Jaaxy too, since I started to use this keyword research tool I have my blogs regular on page #1 of Google, and I even score more frequently on Bing, often forgotten by many, but good for  9.6 billion searches a month. Most people prefer Google, but when you see the searches on Bing, you´d be wise to add a sitemap to Bing too 🙂


    • Celeste

      Hi Loes, 

      I agree, bloggers tend to forget the impact and power Bing can have on their traffic.  Its a great search engine now to be overlooked. 

  • Lynne Huysamen

    Thank you for this brilliant guide to keyword research, this is something every single website owner needs to learn. It is such a simple few steps that can yield amazing results. 

    One more thing that I usually do too is a little bit of competition research. There may be a low number of websites competing for the search term that I am interested in, but if they are all very strong authority websites I might not be able to compete. Taking a moment to check a few key metrics for my competition can also help me choose which keywords to go with. 

    If a search term has less traffic but the competition is low and the competitors are weak I may choose that over a higher traffic search term. It just makes sense! 

    • Celeste

      Thanks for sharing your thoughts.  I agree,  I believe that spending a little more time doing research instead of just jumping straight into writing can change your organic ranking and boost you to the top on search engines. It’s really worth the effort you put into your keyword research. 


    This was an explicit post about Jaaxy, and you really wrote about it like someone who knew his alma mater. Jaaxy is really awesome, and when carrying out a research online about keyword tools, I realized that majority of them limited the number of daily searches you could perform, whereas Jaaxy gives you the opportunity to do ”UNLIMITED SEARCHES” every single day. There is no limit, and this is one main competitive edge that Jaaxy has over the others. I was so excited when I discovered this. 

    Having access to unlimited keyword searches online without paying a dime with the Lite version, is a real luxury to me. I couldn’t be more grateful.

    As if that’s not enough, you have the possibility of knowing your traffic potential for a particular keyword, if you ever rank for it on the first page. Jaaxy really makes blogging awesome. I noticed something about Jaaxy, though, which I would love to draw your attention to. I don’t know if you have noticed this. Every time you find a keyword with Jaaxy, make sure to look for that same keyword in Google to see the number of results displayed. Jaaxy does not have an inbuilt tool to determine the difficulty level of keywords, but with a wise interpretation of each keyword using their ”Search Analysis”, you can have an idea of the authorities of the websites you would be competing with.

    Did you notice this about using Jaaxy? I would love to know what you think.

    • Celeste

      Thanks for bringing this to my attention.  I agree if you want to take it one step further it’s always a good idea to include some of your own research so that you can be sure to have the edge over your competition. 

  • John

    This is amazing – I have never heard of this product before so I will check it out, thanks! I found this post after sharing some of your pins in a Tailwind tribe, thank you for the shares too!

    I prefer to use the Neil Patel tool ubersuggest as I like the simplicity of it, but I shall check this one out.

    Cracking blog – I will be back!

    • Celeste

      Hi John,

      Thanks so much for sharing our pins on Tailwind! I agree simplicity is what we look for too. Check it out and let us know what you think. We always like to hear what our readers think especially if they have experience with SEO, blogging and affiliate marketing.

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