Have you ever read a badly written blog article? Did it annoy you while you were re-writing it in your head? It certainly doesn’t leave a good impression and that is why we feel you should always take your writing skill seriously. In this article, How To Write For Blogs, we will look at some things you can implement.
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It’s always been very important for our image and credibility that we publish well-written, clear articles. At all times we want to present ourselves professionally. Being one of the co-founders of Feral Africa Blog it’s part of my job description to ensure quality written articles. I’ll share some of my tips.
How to Write For Blogs Includes Breaking it Down
Having the task of writing a 1200 word article can seem very daunting. When working on a lengthy article you run the risk of losing the plot and really not being on point. So what can you do? Breaking your writing up into an introduction, body, and conclusion is a good start. Pre-planning an article is crucial. Before you write your article you should know what question or problem you are solving. You have to determine what your subheadings are and what points you want to highlight. You also must know what your call to action will be.
Your introduction is probably the most important paragraph you will write. It’s what captures the reader’s attention. What you write in the first few sentences will determine if your reader will finish reading the article. Your introduction sets the tone for your article. It motivates your reader to continue reading. Good introductions outline the problem or questions you are trying to solve. You don’t have to spend time describing them since your body will take care of that. The introduction also needs something that will capture the attention of your readers, like a question or an outrageous statement.
The conclusion is a way for you to remind your reader of the most important points to take away from the article. You want to keep it short and to the point. It should also include a call to action, telling the reader what you want them to do. It could be that you want them to comment on your article or like you on Facebook or maybe you want them to sign up for your newsletter.
Your body is the meat of your project and what answers or solves the problems you raised in your introduction. It should be well structured. Break your body into sub-headings that lead your reader to a natural conclusion. Your subheadings should naturally follow each other so they make sense. Breaking your body into subheadings also makes the article easier to read. Generally, blog readers scan subheadings to determine if the entire article deserves a read. If the subheadings promise interesting content, the body will be read.
Including keywords is good practice when writing a blog. Make a list of some appropriate keywords that you will use in your article to avoid from straying from the key points. It helps readers stay focused.
Never underestimate the power of headlines. It should immediately grab the attention of the reader. If your headline is uninteresting your article will not be read. Writing great headlines comes with experience and it’s something you will have to experiment with.
Good headlines usually include the following:
- Use What, Why, When or How
- Target keywords often searched.
- Make an outrageous statement.
- Promise to solve a problem.
- Use lists e.g 10 best places to visit this summer.
Proofreading, Grammer, and Spelling
This is like the icing on a beautiful cake. After all the hard work in crafting a well written, logical article, poor grammar and terrible spelling will ruin it. It’s enough to put any reader off. Always spend time on ensuring your articles spelling and grammar is perfect. This makes all the difference as to how you are perceived. You want to be thought of as an authority on your Niche. You want your readers to keep coming back. It would be a tragedy if they didn’t come back to your site because of bad grammar and spelling. After you’ve written your blog article take some time away from the post, then come back and proofread it. You’ll often find mistakes you didn’t see or you might want to re-write something.
If English is not your first language or grammar and spelling is not your thing, that’s ok. An easy way to ensure success is to use Grammarly. This tool helps you write clearly without mistakes. Even if you have good proofreading skills Grammarly is a nice backup tool to ensure quality. Try it for free! Yes, we use it!
Length of Articles and Publishing Schedule
It really depends on your subject. If you are trying to solve a very simple problem that requires a very short direct answer, a 350-word article should be fine. On the other hand, if you are tackling a very indepth problem that you’ve done extensive research on, then a lengthy article is in order. Do some research on similar articles and see what works.
How about publishing schedule? It depends on your goal. If you decide to publish two articles a month it’s fine. Just be consistent with your publishing schedule since Google loves this. Your loyal blog readers also need to know when to come back for fresh content.
If you are new to writing and especially writing for blogs and you really want to have good writing skills, it’s important to do it as much as you can. The more you write blog articles the better you will be at it. You might decide that one of your goals is to become a better blog writer and therefore you will publish every day. Naturally, you will see improvement.
It’s easy to Write For Blogs. Planning your articles before writing them is the best way to get your ideas organized. Remember to divide your article up into subheadings to enable easy reading. Spend time creating a catchy headline and make your introduction enticing. And finally, proofread for good grammar and spelling. Try out Grammarly and tell me know what you think of it.FOLLOW US!